The Stussy Brand Identity Redesign project aims to revitalize and modernize the iconic Stussy brand while preserving its rich heritage in streetwear culture. This comprehensive overhaul will include a refreshed logo, updated color palette, new typography, and consistent visual elements to be used across all marketing and product materials. By blending contemporary design trends with Stussy's unique urban aesthetic, the project seeks to enhance brand recognition, appeal to a broader audience, and reinforce Stussy's position as a leader in the global streetwear market.